Partner ecosystem

Build, sell and deliver AI solutions together.

YPAI operates six structured partnership programs for organisations that introduce qualified opportunities, own customer relationships, pursue enterprise accounts with us, integrate technology, build new ventures or supply specialist delivery capacity.

Each program has its own commercial model, account rules, onboarding path and delivery structure.

Find your partner program Apply to partner

The difference is customer ownership, not the amount of sales activity performed.

Six programs. One controlled commercial operating model.

Affiliate Partner Program

Introduce qualified opportunities. YPAI owns the sale and delivery.

provider YPAI
customer The customer

Customer relationship: owned by YPAI

  • You Introduce and contextualise qualified opportunities.
  • YPAI Qualifies, scopes, contracts and delivers.
  • Commercial model Agreed commission on eligible, attributed business.
  • Best suited to Partners that can create access and trust but do not want to invoice the customer or operate the delivery program.
Explore affiliate partnership Apply to partner

Reseller Partner Program

Own the customer relationship. Add YPAI delivery behind your offer.

provider YOU
customer The customer

Customer relationship: owned by the reseller

  • You Own the customer relationship, commercial process and customer invoicing.
  • YPAI Supplies the agreed capabilities and delivery components.
  • Commercial model Reseller margin, buy-sell pricing or another agreed commercial structure.
  • Best suited to Partners that already advise or deliver to customers and want to broaden their offer through YPAI's operating capabilities.
Explore reseller partnership Apply to partner

Strategic Alliances

Pursue selected accounts, markets or initiatives as one coordinated team.

provider YOU · YPAI
customer The customer

Both parties may participate directly in the customer relationship

  • Structure Before engagement, we define the account plan, customer ownership, solution responsibilities, proposal structure, commercial model and delivery roles.
  • May include Joint account planning / Coordinated go-to-market activity / Combined solution design / Shared proposal development / Defined delivery responsibilities / Opportunity-specific commercial terms / Performance and pipeline reviews
  • Best suited to Organisations pursuing enterprise customers or markets where both parties contribute material capability, access or delivery responsibility.
Discuss a strategic alliance Apply to partner

Technology Partner Program

Connect your technology to YPAI's data and implementation capabilities.

provider YPAI
customer The customer

Integrated or jointly marketed offer

YOUR TECHNOLOGY docked
  • Structure Your technology and YPAI's delivery capabilities are connected into an integrated or jointly marketed offer.
  • Program scope API or SDK integration / Joint solution architecture / Technical validation / Reference workflows / Implementation patterns / Mutual lead routing / Coordinated sales materials / Defined support ownership / Joint market activity
  • Best suited to Technology companies whose products become more valuable when paired with managed data operations, human evaluation or production AI implementation.
Explore technology partnership Apply to partner

Joint Venture Opportunities

Build something neither party should build alone.

provider NEW ENTITY
customer The customer

A new shared commercial asset or operation

  • Structure A new product, capability, dataset, operation or market vehicle.
  • May define Capital and operational contributions / Ownership and governance / Intellectual property / Dataset and technology rights / Decision authority / Commercialisation / Revenue and cost allocation / Territory and market scope / Change control and exit conditions
  • Best suited to Opportunities with a substantial shared asset, investment requirement or market proposition that cannot be governed through an ordinary partner agreement.
Discuss a joint venture Apply to partner

Vendor Partner Program

Deliver specialist capacity into YPAI programs.

provider YOU
customer YPAI

In this relationship, YPAI is the customer or prime contractor

  • You Supply capabilities required inside YPAI customer programs.
  • YPAI Is the customer or prime contractor.
  • Operating model Supplier qualification / Capability and capacity review / Security and rights diligence / Statement of work / Acceptance criteria / Delivery and quality coordination / Commercial administration / Performance review
  • Best suited to Organisations that can supply specialist capacity or assets under a controlled delivery specification.
Apply as a vendor partner Apply to partner

The starting point is four questions:

Who creates the opportunity? Who owns and invoices the customer? What does each party contribute? Who is accountable for delivery?
Affiliate

You introduce a qualified opportunity. YPAI owns the customer contract, sale and delivery.

Reseller

You own and invoice the customer. YPAI supplies agreed capabilities behind your offer.

Strategic Alliance

Both parties pursue defined customers, markets or initiatives through one coordinated account plan.

Technology

Your technology and YPAI's delivery capabilities are connected into an integrated or jointly marketed offer.

Joint Venture

Both parties create a new product, capability, dataset, operation or market vehicle under jointly defined governance.

Vendor

YPAI purchases specialist capacity, technology, data or services from your organisation for its delivery programs.

Affiliate

You introduce a qualified opportunity. YPAI owns the customer contract, sale and delivery.

Reseller

You own and invoice the customer. YPAI supplies agreed capabilities behind your offer.

Strategic Alliance

Both parties pursue defined customers, markets or initiatives through one coordinated account plan.

Technology

Your technology and YPAI's delivery capabilities are connected into an integrated or jointly marketed offer.

Joint Venture

Both parties create a new product, capability, dataset, operation or market vehicle under jointly defined governance.

Vendor

YPAI purchases specialist capacity, technology, data or services from your organisation for its delivery programs.

YPAI uses the answers to route each relationship into the correct program.

YPAI capabilities

Partnerships can draw from both YPAI service lines.

Service lineAI Data & Evaluation

Service lineAI Implementation

Video and multimodal data operations

Speech and audio data

Image and computer vision data

Text and language data

3D, LiDAR and sensor data

Custom data collection

Human annotation and review

Model and dataset evaluation

Quality assurance and validation

Dataset sourcing and licensing

Service lineAI Implementation

Assistants and internal AI tools

Retrieval-augmented generation

Agentic systems

Workflow automation

Research and document systems

System integrations

Deployment and monitoring

Governance and operational controls

Controlled Delivery

Scope and acceptance criteria / Rights and provenance / Data and system isolation / Human review and quality controls / Change control / Delivery records / Handover, retention and deletion rules

A partnership is

an operating model,

not a logo exchange.

Approved YPAI partnerships are built around defined commercial terms, lead attribution, deal registration, account and conflict rules, responsibilities, onboarding, enablement, delivery coordination and performance review.

01 Qualification We assess your organisation, market position, capabilities, customer model and current opportunities.
02 Commercial structure We select the appropriate program and define attribution, account ownership, commercial terms, responsibilities and applicable protections.
03 Agreement The relationship is documented through the relevant agreement, program terms and opportunity-specific documentation.
04 Onboarding Relevant teams receive the operating guidance, sales materials, technical information, contacts and procedures required for the program.
05 Activation Opportunities are registered, scoped and routed. Each party knows who leads the customer, proposal, contract and delivery.
06 Review Pipeline, delivery performance, commercial administration and program fit are reviewed against the agreed model.
How the ecosystem operates The exact mechanism changes by program. The requirement for clear ownership does not.

The support follows the commercial model.

Each approved relationship receives the mechanisms required for its program and role.

  • Commercial structure Standard agreements, program terms, commission or margin structures and opportunity-specific documentation. by program
  • Opportunity protection Lead attribution, deal registration, account ownership and conflict rules where applicable. by program
  • Sales enablement Relevant service information, technical materials, sales resources, positioning guidance and training. by program
  • Technical scoping Access to the information required to qualify requirements and determine whether YPAI can deliver the proposed work. by program
  • Delivery coordination Defined responsibilities, contacts, handovers, acceptance processes and escalation paths. by program
  • Commercial administration Tracking of eligible opportunities, commissions, margins, invoicing and agreed program obligations. by program
  • Performance management Periodic review of pipeline, delivery, commercial activity and continued program fit. by program
sealed

Application process

From application to an operating relationship.

01

Partner application routed

02

  • business fit
  • capabilities
  • customer ownership
  • market relevance
  • current opportunity

03

providerYPAI partnerYour organisation
  • program agreed
  • responsibilities agreed
  • commercial mechanics agreed
  • account rules agreed

04

  • operating materials established
  • contacts established
  • procedures established
for YPAI for the partner

05

first opportunityintegrationsupplier scopejoint initiative in operation
  1. 01 routed

    Review and routing

    We assess the proposed relationship and route it to the relevant program.

  2. 02 qualified

    Qualification discussion

    We examine business fit, capabilities, customer ownership, market relevance and any current opportunity.

  3. 03 agreed

    Program and commercial structure

    The parties agree on the correct program, responsibilities, commercial mechanics and account rules.

  4. 04 signed

    Agreement and onboarding

    Required agreements are completed and the relevant operating materials, contacts and procedures are established.

  5. 05 in operation

    First activation

    The first opportunity, integration, supplier scope or joint initiative moves through the agreed operating model.

Partner application

Tell us what you bring and how the relationship should operate.

Relevant YPAI capabilities (optional)

Start a partner conversation

Define the customer relationship. We will scope the joint delivery.

Tell us who owns the account, what each party contributes and what commercial outcome you are trying to create.

That is enough to start the right conversation.

Partnership FAQ

Frequently asked questions

What kinds of partnerships does YPAI run?

YPAI runs commercial partnerships with data-infrastructure platforms, system integrators, and sector specialists where the combination delivers something neither party can deliver alone. Named public references include Nexdata (global training-data partner) and Cerence AI (automotive conversational platform). Partnerships are scoped against a specific engagement need rather than generic logo trades.

How does the YPAI partner program work?

Partner conversations start with a written brief describing the joint opportunity: customer segment, data or capability gap, commercial structure, and the named team on both sides. The first reply confirms whether the fit is real and what the next concrete step is. There is no public partner tier system; engagements are structured against the joint deliverable.

Can YPAI integrate with our annotation or MLOps platform?

Yes. Deliveries integrate with customer-preferred formats and storage targets (HuggingFace-Datasets-compatible Parquet, COCO, YOLO, CoNLL, JSON-Lines, customer-controlled buckets across AWS S3 / Azure Blob / GCP / on-prem). Platform-level partnerships (annotation tooling vendors, MLOps platforms) are scoped where the joint customer needs the data and the platform together.

Does YPAI accept reseller or referral relationships?

Reseller and referral structures are evaluated case by case against the joint deliverable. The bar is whether the partner brings something material to the customer engagement (sector access, regulatory expertise, integration capability) beyond pass-through of a contract. Generic referral programs are not part of the model.

Where is YPAI based and which markets do you serve?

YPAI is headquartered in Oslo, Norway, with operations concentrated in EU/EEA jurisdictions. Customer engagements run across European and Nordic markets, with named automotive references in Asia (BYD) and global data-infrastructure partnerships (Nexdata). New-market engagements are evaluated against the regulatory and language coverage we can credibly deliver.

How do we start a partner conversation?

Submit a brief through the partner intake form on this page, the partnerships contact form, or /contact-us/. First reply lands inside one EU business day with a feasibility read and the next concrete step. The first reply is from someone with context on the brief, not a generic confirmation email.