Partner ecosystem
Six partnership programs, one for each way an organisation can work with YPAI: from introducing an opportunity to owning the customer, integrating technology or supplying delivery capacity.
Each program has its own commercial model, account rules, onboarding path and delivery structure. Four questions decide which one is yours.
The starting point is four questions:
You introduce a qualified opportunity. YPAI owns the customer contract, sale and delivery.
You own and invoice the customer. YPAI supplies agreed capabilities behind your offer.
Both parties pursue defined customers, markets or initiatives through one coordinated account plan.
Your technology and YPAI's delivery capabilities are connected into an integrated or jointly marketed offer.
Both parties create a new product, capability, dataset, operation or market vehicle under jointly defined governance.
YPAI purchases specialist capacity, technology, data or services from your organisation for its delivery programs.
You introduce a qualified opportunity. YPAI owns the customer contract, sale and delivery.
You own and invoice the customer. YPAI supplies agreed capabilities behind your offer.
Both parties pursue defined customers, markets or initiatives through one coordinated account plan.
Your technology and YPAI's delivery capabilities are connected into an integrated or jointly marketed offer.
Both parties create a new product, capability, dataset, operation or market vehicle under jointly defined governance.
YPAI purchases specialist capacity, technology, data or services from your organisation for its delivery programs.
YPAI uses the answers to route each relationship into the correct program.
Affiliate Partner Program
Introduce qualified opportunities. YPAI owns the sale and delivery.
Customer relationship: owned by YPAI
Reseller Partner Program
Own the customer relationship. Add YPAI delivery behind your offer.
Customer relationship: owned by the reseller
Strategic Alliances
Pursue selected accounts, markets or initiatives as one coordinated team.
Both parties may participate directly in the customer relationship
Technology Partner Program
Connect your technology to YPAI's data and implementation capabilities.
Integrated or jointly marketed offer
Joint Venture Opportunities
Build something neither party should build alone.
A new shared commercial asset or operation
Vendor Partner Program
Deliver specialist capacity into YPAI programs.
In this relationship, YPAI is the customer or prime contractor
YPAI capabilities
Service lineAI Data & Evaluation
Service lineAI Implementation
Video and multimodal data operations
Speech and audio data
Image and computer vision data
Text and language data
3D, LiDAR and sensor data
Custom data collection
Human annotation and review
Model and dataset evaluation
Quality assurance and validation
Dataset sourcing and licensing
Service lineAI Implementation
Assistants and internal AI tools
Retrieval-augmented generation
Agentic systems
Workflow automation
Research and document systems
System integrations
Deployment and monitoring
Governance and operational controls
Controlled Delivery
A partnership is
an operating model.
Every program has one.
Approved YPAI partnerships are built around defined commercial terms, lead attribution, deal registration, account and conflict rules, responsibilities, onboarding, enablement, delivery coordination and performance review.
Each approved relationship receives the mechanisms required for its program and role.
Application process
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Review and routing
We assess the proposed relationship and route it to the relevant program.
Qualification discussion
We examine business fit, capabilities, customer ownership, market relevance and any current opportunity.
Program and commercial structure
The parties agree on the correct program, responsibilities, commercial mechanics and account rules.
Agreement and onboarding
Required agreements are completed and the relevant operating materials, contacts and procedures are established.
First activation
The first opportunity, integration, supplier scope or joint initiative moves through the agreed operating model.
Partner application
Start a partner conversation
Tell us who owns the account, what each party contributes and what commercial outcome you are trying to create.
That is enough to start the right conversation.
Partnership FAQ
Six programs, each defined by who owns the customer and who delivers: affiliate, reseller, strategic alliance, technology, joint venture and vendor. They cover system integrators, data-infrastructure platforms, technology companies and sector specialists. YPAI's named clients include Nexdata, the global training-data company, and Cerence AI, the automotive conversational platform. Every partnership is scoped against a specific engagement, with the commercial model, account rules and delivery roles written down before the first opportunity moves.
It starts with four questions: who creates the opportunity, who owns and invoices the customer, what each party contributes and who is accountable for delivery. The answers route the relationship into one of the six programs. From there the process is the same for every program: qualification discussion, agreement on program and commercial structure, signed agreement and onboarding, then the first activation through the agreed operating model. The lifecycle above shows the five marks the agreement acquires.
Yes. Deliveries integrate with customer-preferred formats and storage targets (HuggingFace-Datasets-compatible Parquet, COCO, YOLO, CoNLL, JSON-Lines, customer-controlled buckets across AWS S3 / Azure Blob / GCP / on-prem). Platform-level partnerships (annotation tooling vendors, MLOps platforms) are scoped where the joint customer needs the data and the platform together.
Yes, as two distinct programs. An affiliate partner introduces a qualified opportunity and earns an agreed commission on attributed business, while YPAI owns the sale and the delivery. A reseller partner owns the customer relationship and the invoicing, with YPAI delivering the agreed capabilities behind the offer, on a margin or buy-sell structure. Both are qualified on what the partner brings to the customer: sector access, regulatory expertise, integration capability or an existing advisory relationship. Lead attribution and deal registration are part of the program terms.
YPAI is headquartered in Lysaker, Norway, with operations concentrated in EU/EEA jurisdictions. Customer engagements run across European and Nordic markets, with named automotive clients in Asia (BYD) and global data-infrastructure clients (Nexdata). New-market engagements are evaluated against the regulatory and language coverage we can credibly deliver.
Submit a brief through the partner application on this page or /contact-us/. Say what your organisation contributes, who would own the customer relationship and whether a current opportunity exists. A named person with context on the brief replies inside one EU business day with a feasibility read and the next concrete step.
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